The big mistake /

The big mistake /

The big mistake  * burger king

When Burger King launched its 100% vegetarian long chicken we knew some people was not going to like burgers without meat. Then, we communicate it as our big mistake. 

To be even more provocative we open the first Burger King restaurant with only vegetarian products. The biggest mistake: Vurger King.

1- TVC / Long vegetal launch

2- Social media activation / Restaurant launch

3- OOH / Restaurant launch

Burger King opens Vurger King, its first 100% vegetarian restaurant.”

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4- The restaurant

  • DAVID MADRID

  • Burger King

  • Concept & Art Direction

  • design taxi, reason why, control publicidad, el economista, marketing directo, green queen and many more…