Trained by the unexpected /

Trained by the unexpected /

Trained by the Unexpected  * Hyundai

Welcome to Las Vegas! The perfect training ground for Hyundai’s IONIQ 5 robotaxi, a driverless EV that learns from the situations it encounters to become safer with every drive. Because if it can handle Vegas, it’s ready for the world.

The chaotic, colourful and unpredictable city provided the inspiration and the backdrop for our latest print and OOH campaign for Hyundai.

1- Elvis

2- Digital OOH

Hyundai celebrates the weird and wonderful of Vegas”.

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3- Tiger

4- Swan

5- Alien & T-Rex

  • Jung von Matt SPREE

  • Hyundai Motor Group

  • Concept & Art Direction

  • Lüerzers Archive / Ads of the World / Little Black book / W&V / Horizont / Marketing Directo / Branding in Asia / Clube de Criaçao / The Stable / Best Ads on TV…